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Branding // Identity


Spectra City


San Juan, PR


Spectra embodies a vibrant cross-platform, open-source community, uniting the worlds of physical placemaking and virtual world-building. In pursuit of capturing the pioneering essence of our community, we set out on a branding journey, sculpting an identity that seamlessly aligns with its hyper-real values. The primary goal was to vividly express the unwavering commitment to pushing the boundaries of urbanization while endeavoring to unite the digital sphere with the tangible world.


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